Our Team
Amy Joanu
Beauty Basics Founder
After 3+ years of growing my family in Minden, I created Beauty Basics in 2016 with a goal to bring my work and family life together.
Changing the narrative in business and creating a safe & supportive work environment became my new goal and I have never looked back.
Nearly a decade later later, Beauty Basics has tripled in size, has a team of 10 talented women, is thriving, and has become a happy place for so so many people.
I look forward to seeing you!
Just Good Vibes
We Are Beauty Basics.
every visit is more than just a simple appointment—it’s a moment to refresh, recharge, and feel your absolute best.
Here, everyone is welcomed with open arms, no matter their style, background, or beauty journey. It’s not just about looking good—it’s about feeling confident, empowered, and ready to take on the world.
Whether you're here for a bold transformation, a little self-care, or just a boost of positivity, you’ll leave feeling lighter, brighter, and more YOU than ever.
Because beauty isn’t just what we do—it’s how we make you feel.
Become One with Us
Join the practice, anytime, anywhere.
On-Demand
45$Every monthUse this area to describe one of your services.In-Person
80$Every monthUse this area to describe one of your services.- Best Value
Hybrid Unlimited
90$Every monthUse this area to describe one of your services.
Our Services
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Our Services
Nails
From simple polish to spa-like pampering, our nail services keep your hands and feet looking and feeling their best.
Popular Services Include:
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Classic Manicures & Pedicures
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Gel Polish
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French Tips
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Nail Art (Upon Request)
Waxing
Get smooth, confident skin with our gentle yet effective waxing services. We use high-quality products for minimal irritation and long-lasting results.
Popular Areas Include:
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Legs
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Bikini
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Underarms
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Arms
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Full Body
Hair
From fresh trims to full transformations, we offer professional hair services tailored to your style. Whether you're maintaining your look or going bold, we’ve got you covered.
Popular Services Include:
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Haircuts
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Root Touch Ups
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Full Colour / Highlights
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Hair Extensions
Facials
Whether you're a skincare newbie or ready for results-driven treatments, we've got a facial for every face. Our “Basic Babe” facials are all about glow and relaxation, while our medical-grade options target deeper concerns for lasting change.
Popular Services Include:
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Basic Babe Facial
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Glow Facial
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Dermaplaning
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Chemical Peels
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Microneedling
Neuromodulators
Smooth fine lines and rejuvenate your skin with expert neuromodulator treatments administered in-house by Brutal Beauty. Subtle, effective, and confidence-boosting.
Popular Services Include:
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Botox
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Nuceiva
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Xeomin
These services are offered through Rural Beauty
Wellness Injections
Boost wellness and target stubborn areas with our safe and effective medical-grade injections performed in-house by Brutal Beauty.
Popular Services Include:
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B12 Energy Injections
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Fat Dissolving Injections
These services are offered through Rural Beauty
Massages
Relax, reset, and recharge. Our soothing massage treatments are tailored to your needs, whether you're looking for a calming escape or scalp care.
Popular Services Include:
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Head Spa Treatments
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Relaxation Massages (45/60/90 minutes)
Laser Hair Removal
Ditch the razor and enjoy long-term smoothness with our advanced laser hair removal services. Safe, effective, and customized to your skin type.
Popular Areas Include:
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Legs
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Bikini Line
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Arms
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Underarms
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Full Body
Bridal
Feel radiant on your special day with our full bridal beauty services. From elegant updos to flawless makeup, we’ll help you shine from the inside out. Travel options available.
Popular Services Include:
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Bridal Hair Styling
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Bridal Makeup
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Bridesmaid Packages
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On-Site Services (Additional Travel Fee Applies)
Filler
Enhance your natural beauty with precision facial fillers. Whether you’re looking for volume, contour, or correction, our experts deliver subtle, stunning results.
Popular Services Include:
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Lip Filler
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Facial Contouring
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Filler Dissolving
These services are offered through Rural Beauty
Our Team
A Note From Our Founder
Amy Joanu
Owner
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WHAT PEOPLE
ARE SAYING
Always a wonderful experience from Beauty Basics. The staff are amazing!! Thank You so much!
Gina
Always so accommodating and quick! My nails and my eyebrows always look fantastic after my visits.
Kristy
This was my very first visit and won't be my last! Service is as great and I had a lot of laughs!
Shelley
Very friendly staff, relaxing experience.
Cheri